Our Story

Soft Futures is a London-based vintage shop sharing hand-picked objects with personality. Inspired by mid-century design and a love of kitsch, we’re drawn to bold shapes, colourful glazes and pieces with a little bit of charm.

After years of wandering around vintage shops like magpies, picking out pieces for our own home (and collecting far too many along the way), we decided it was time to start sharing some of those special finds.

Soft Futures is about recycling and reinventing your space with objects with history and character. We hope you find something that you love.